Wednesday, 24 August 2011

SerGIO Fertitta and the Power of Self Invention

My first attempt at podcasting; and with a leading music producer! SerGIO Fertitta is a veteran music producer, so I was more than happy when he agreed to be the subject of my first interview.

Music Producer SerGIO Fertitta interviewed by Alex Johnson
Download for free from iTunes, or get the free SoundCloud App. Comments welcome!

SerGIO (r) and Matt Goss (l, former lead singer "Bros")
SerGIO’s work has involved him producing artists such as Jermaine Jackson, Snoop Dogg, Shaggy,  Coolio and many others; besides adding his talents to many film and TV scores. In the main, the interview is not about superstars and films- it is about the work of a producer; the major changes in the business that SerGIO has observed, and survived, over the last 20 years.



As Sergio states ‘It's a process of repeatedly inventing yourself.’ Watch the video clip to his forthcoming album "The Spaced Out Adventures of SIR GIO aka GIOBOT". Enjoy!





I want to thank my partner and love of my life Gabi Ruttloff for the patience and time she put into editing the podcast. Without her I’d be lost!

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